Rethinking Customer Education One Blog at a Time

Customer Experience
1/10/2023
Decoding customer value: What is customer value, and how does it help with your product adoption with Colin Crowley (Part 1)

Decoding customer value: What is customer value, and how does it help with your product adoption with Colin Crowley (Part 1)

Is customer value a two-way stream? If so, how do we understand the importance of customer value beyond a formula?

Customer Retention
1/10/2023
Scuba Diving Into The Importance of Customer Retention

Scuba Diving Into The Importance of Customer Retention

Every business strives to acquire new customers. But customer retention is crucial to growth. Let's learn what customer retention is and why it is so necessary.

Customer Onboarding
10/28/2022
High-touch vs. low-touch onboarding (and the unassuming hero called tech touch)

High-touch vs. low-touch onboarding (and the unassuming hero called tech touch)

What type of onboarding is your customer comfortable with? Let us explore High-touch onboarding and low-touch onboarding along with the rising hero on the horizon - tech touch onboarding.

Customer Onboarding
8/25/2022
3 Ways to Prepare an Easy Customer Onboarding: The Race Car Approach

3 Ways to Prepare an Easy Customer Onboarding: The Race Car Approach

The only three things you need to know to set up a successful low-touch onboarding experience for your customers.

Customer Onboarding
8/17/2022
Why Customer Onboarding Matters in SaaS: The 3 Advantages for your Revenue

Why Customer Onboarding Matters in SaaS: The 3 Advantages for your Revenue

The secret to creating loyal customers lies in onboarding. We talk to Donna Weber, the customer onboarding expert about how one can set up an onboarding process to achieve success.

Product Adoption
3/18/2022
Accelerating product adoption beyond the first session

Accelerating product adoption beyond the first session

After deducing a stellar adoption strategy, you need to think about a post-adoption strategy: think about your stickiest features — something deeper, sophisticated, and, harder to adopt. These are the features that hold the true value of your product, making it difficult to reject and replace.